Brooke Herron
Founder and Chief Marketing Consultant
Brooke Herron began her career in California wine country, working in direct-to-consumer sales and hospitality before stepping into leadership roles managing hospitality, events, and DTC sales. She collaborated with local organizations to attract visitors, build regional reputation, and develop successful programs like tasting tours, membership clubs, and large-scale events.
She later transitioned to the import-wholesale side of the wine and spirits industry, managing European supplier portfolios, distributor relationships, and trade events.
After a career break in Spain, Brooke shifted her focus to online and growth marketing. While writing about travel, food, and marketing, she began consulting for businesses in Europe (language schools, online education, tour companies, etc.), helping them adopt better technology, optimize customer journeys, and implement sustainable growth strategies beyond short-term sales tactics.
During the pandemic, she returned to California, where she was among the first to educate local wineries and farms on digital marketing, customer journey optimization, and e-commerce. By blending insights from the tech and startup world with deep industry experience, she has helped dozens of businesses transition to smarter, more effective digital strategies.
Our Mission
Who We Are
Florecer Marketing is dedicated to empowering small to medium-sized direct-to-consumer businesses through strategic marketing consulting. We specialize in sectors such as consumer packaged goods, food and drink, wine, spirits, cider, and tourism, focusing on sustainable growth and customer journey enhancement.
Our Expertise
With over 20 years of experience, our founder Brooke excels in membership-subscription and scaleup businesses. We leverage data-driven experimentation to improve lead acquisition, engagement, conversion rates, and customer lifetime value.
Our Approach
We adopt a holistic approach to marketing, emphasizing the importance of customer retention and effective email marketing strategies. Our goal is to identify gaps in your current marketing efforts and implement tailored solutions for success.
Get in Touch
If you’re a direct-to-consumer business in England looking to enhance your marketing strategies, we invite you to connect with us. Together, we can explore opportunities for growth and success in your business.
At Florecer Marketing, we believe in the power of data-driven strategies to transform businesses. Our focus on sustainable growth ensures that we not only help you acquire new customers but also retain them for the long term. By enhancing the entire customer journey, we create a seamless experience that drives engagement and loyalty. Our team is committed to providing personalized solutions that align with your unique business goals, ensuring that every marketing effort is optimized for success.
Our Commitment to You
Why Choose Florecer Marketing?
Choosing Florecer Marketing means partnering with a team that understands the intricacies of your industry. We are passionate about helping businesses thrive in competitive markets. Our extensive experience in wine and tourism, combined with our expertise in marketing consulting, positions us uniquely to offer insights and strategies that work. We prioritize your success and are dedicated to delivering results that exceed your expectations.
Our commitment to excellence drives us to continuously refine our strategies and stay ahead of industry trends. We believe in fostering long-term relationships with our clients, built on trust and transparency. By working closely with you, we ensure that our marketing solutions are not only effective but also sustainable. Let us help you navigate the complexities of marketing in today’s digital landscape, empowering your business to flourish.