Having a great business isn’t enough. You need customers who don’t just buy once and disappear but who come back for more, and bring their friends with them. You want more of those one-time visitors or customers to become repeat customers and to attract more of the right kinds of customers to your business.

You need both the right marketing strategies and the right tech/systems.

I’ve spent 20+ years attracting, marketing, and selling to your customers and potential customers in management, consultant, and director level roles in the food, drink, travel, and membership-subscription sectors. I know what makes them click, what makes them buy, what makes them stay, and have worked with most major ESPs, CRMs, CMS, and e-commerce systems.

Types of businesses I’ve worked with:

Wineries
Niche Wine club/subscription businesses
Artisan/gourmet food brands (and makers) with E-commerce stores and/or subscription offering
Farm Shops with E-commerce stores
Online Course Providers with a membership component
Niche Wine and Food Tour Businesses
Virtual Product businesses
DMOs/Regional Tourism Organisations
Global Online Communities (Travel and Lifestyle Sector)
Groups of restaurants and retailers
Groups of wine bars

Let us help you get more out of your subscriber and customer lists, build better relationships with the customers you have, improve customer experience, satisfaction, retention, and revenue. My passion is building businesses that don’t just grow- they thrive.

You focus on delivering an amazing product or service. I’ll make sure the right people find you, love you, and stay with you

grow your business.

Growth Consulting & Strategy Development

–Growth Audits & Competitive Analysis – Identifying strengths, weaknesses, and opportunities.

–Key Business Goal & Performance Tracking (KPI Definition) – Establishing key success metrics for sustainable growth.

–Customer Journey Mapping & Optimization – Finding the right places and the right ways to connect with customers and

grow your business.

Retention & Customer Engagement

–Customer Experience Enhancement – Improving customer experience (across website, email, automations, PPC, etc.)

-Win-Back Strategies and Campaigns – Re-engage unengaged, infrequent purchasers, at-risk customers/members.

–Behavioral Analytics & Predictive Retention – Using data to anticipate and prevent churn.

–Engagement Strategies – Implementing interactive campaigns to keep users engaged.

–Multi-Channel Engagement – Coordinated messaging across email, SMS, push notifications, and social.

Email Marketing and Automation Set Up

-Set up and creation of key automated email sequences (Welcome sequences/lead nurture sequences,

–Growth Audits & Competitive Analysis – Identifying strengths, weaknesses, and opportunities.

Increasing Customer Lifetime Value

–Personalized Email & SMS Marketing – Segmentation and automation for retention.

–Loyalty & Rewards Programs – Developing programs to increase repeat purchases and engagement.

–Upsell & Cross-Sell Strategies – Data-driven product recommendations.

–Community & Brand Engagement – Leveraging social media, UGC, and customer advocacy.

–Subscription & Membership Models – Consulting on building recurring revenue streams.

Customer Acquisition Services

–Lead Nurturing & Funnel Optimization – Automated email sequences and retargeting strategies.

–Paid Ad Campaign Audits- Identify areas of opportunity to optimize campaigns for increased conversions (from campaign

copy and landing page to offer and checkout experience).

–Content Optimization Strategy and Lead Magnet Implementation– Developing strategies to drive more leads with content

(such as blog posts, white papers, etc.)

–Conversion Rate Optimization (CRO) – A/B testing, landing page optimization, and UX improvements.

–Affiliate Program Launch and Growth Strategy/Support

–Referral Program and Campaign Set Up and Optimization (Shopify & WordPress sites)